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some say that it was around 2014 but somehow in 2009 a blog was created calling out social justice blogs and coined the term "Social justice warriors". so im inclined to believed that it had started during obamas presidency
I think it started earlier than that. But what it has been called has changed over time. I think it started properly in the 90s.
The excesses of the 80s "greed is good" mentaility had a backlash especially after the Black Monday stock market crashes in the 80s. Combine that with the racial tension of incidents like the Rodney King and subsequent LA riots. This era saw the rise of affirmative action.
Affirmative action was the seed that more extreme demands for "equality and equity" sprung from. No longer was it just necessary to have programs that made it easier for certain demographics to get into entry level positions but their became a demand for equal representation across all levels of society.
The prudes of the 80s with the satanic panic morphed into suddenly seeing social justice as their new cause. Suddenly instead of satanic symbols and swearing being the target of their ire it now was anything that didn't conform to their new religion of social justice. Original Sin was replaced with privilege, heresy was replaced with -phobia and -ist, hair shirts/fake piousness replaced with virtue signalling. The pearl clutchers of society had found their new cause and they have parroted it for almost three decades now. Social justice is just the new puritanism.